Why do consumers sometimes prefer two-part pricing?
A)Prices are often perceived as quality indicators.
B)Consumers like to be in control of costs.
C)Consumers are uncertain about the number and types of activities they might use at places like amusement parks.
D)Prices have little or no psychological influence on most consumers.

Question

Quizplus · Accepted Answer

Consumers might prefer two-part pricing when they are uncertain about the number and types of activities they might use at places like amusement parks. Two-part pricing allows them to pay a fixed fee for admission and then decide later which activities to participate in, without having to pay for each activity individually. This can give consumers more flexibility and control over their costs.

Why Do Consumers Sometimes Prefer Two-Part Pricing