A firm that produces standardized products to be sold the same way all over the world uses which of the following?
A)a traditional marketing strategy
B)a global marketing standardization approach
C)a product extension approach
D)a culturally based marketing strategy

Question

Quizplus · Accepted Answer

The firm is using a global marketing standardization approach, which involves selling standardized products in the same way across different countries and cultures. This approach allows the firm to achieve economies of scale and reduce costs by using the same marketing mix in all markets.

A Firm That Produces Standardized Products to Be Sold the Same