Which of the following statements best describes global marketing?
A)Marketing throughout the world has become optional for businesses.
B)Often a Canadian firm's toughest foreign competition comes from domestic companies.
C)Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home.
D)Global marketing cannot offset weak domestic performance.

Question

Quizplus · Accepted Answer

Global marketing is essential for businesses to stay competitive in the international market as well as their domestic market. Marketing managers must develop a global vision to recognize and react to international marketing opportunities. This will help them compete globally and domestically. A Canadian firm's toughest foreign competition often comes from domestic companies, but this does not describe global marketing. Global marketing can offset weak domestic performance if businesses are successful in international markets. Therefore, option C is the best choice.

Which of the Following Statements Best Describes Global Marketing