Which of the following best describes global marketing standardization?
A)is becoming less popular with the large multinationals
B)encourages product, packaging, and advertising variations for each nation or local market
C)raises production costs
D)presumes markets throughout the world are becoming more alike

Question

Quizplus · Accepted Answer

Global marketing standardization presumes markets throughout the world are becoming more alike, and therefore seeks to create a standardized marketing mix that can be used globally. This can lead to economies of scale and lower production costs, as well as consistent branding and messaging across markets.

Which of the Following Best Describes Global Marketing Standardization