Which of the following statements best describes global marketing?
A)Marketing throughout the world has become optional for businesses.
B)Often a Canadian firm's toughest foreign competition comes from domestic companies.
C)Firms must develop a global vision to expand internationally and remain competitive at home.
D)Global marketing cannot offset weak domestic performance.

Question

Quizplus · Accepted Answer

Developing a global vision is crucial for firms to expand overseas and maintain their competitiveness in their domestic market. It means that enterprises must have a clear understanding of the worldwide marketing environment, including customers, regulations, and competitors.

Answer: D 
 Global marketing can help firms expand their markets, increase revenues and profits, and reduce dependence on a particular market. However, it cannot compensate for weak domestic performance entirely. If a company's operations in its home market are weak, it will face difficulties in achieving success globally.

Which of the Following Statements Best Describes Global Marketing