A Canadian executive had no idea the Japanese go through a very elaborate ritual when exchanging business cards. When he arrived at a meeting in Tokyo, he sat down and tossed some of his business cards across the table at a group of stunned Japanese businesspeople. Due to the Canadian executive's rudeness, the multimillion-dollar deal failed. The executive overlooked the importance of which environmental factor?
A)culture
B)demographics
C)politics
D)subculture

Question

Quizplus · Accepted Answer

The Canadian executive overlooked the importance of cultural differences between Canada and Japan. The elaborate ritual of exchanging business cards is a significant part of Japanese business culture, and not adhering to it can be considered disrespectful and rude.

A Canadian Executive Had No Idea the Japanese Go Through