A deodorant manufacturer wants to expand its marketing in Southeast Asia,but it has found research that shows fewer than 10 percent of people in those countries use deodorant daily.Assuming this information is true,the deodorant manufacturer would NOT be likely to use which of the following marketing mix strategies?
A)countertrading
B)product invention
C)global market standardization
D)product adaptation

Question

Quizplus · Accepted Answer

The manufacturer would be least likely to use a one-product,one-message strategy because it would first need to create a market for deodorant by explaining why it is useful.That is not the message it needs to deliver in countries where people regularly use deodorants.Product licensing and countertrading are not types of marketing mix strategies.

A Deodorant Manufacturer Wants to Expand Its Marketing in Southeast