When IKEA,the Swedish home furnishings retailer,first entered the Japanese market,it failed.It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes.
-Which environment had the greatest influence on IKEA's first failure in Japan?
A)demographic
B)economic
C)cultural
D)political

Question

Quizplus · Accepted Answer

Smaller homes are part of the tradition and culture of Japan.

When IKEA,the Swedish Home Furnishings Retailer,first Entered the Japanese Market,it