Maybelline formulated cosmetics that were designed to complement the complexions of women with various skin types around the world. Which of the marketing mix strategies did Maybelline use?
A)countertrading
B)product adaptation
C)global market standardization
D)product licensing

Question

Quizplus · Accepted Answer

Maybelline's strategy of formulating cosmetics to complement the complexions of women with various skin types around the world indicates that they used the product adaptation strategy. This involves creating products that are specifically tailored to meet the needs and preferences of consumers in different markets.

Maybelline Formulated Cosmetics That Were Designed to Complement the Complexions