Head and Shoulders shampoo advertises its dandruff-control shampoo worldwide using the same "boy meets girl" ad campaign, no matter where it wants to market its product. Which strategy is this an example of?
A)product and message extension
B)market substitution
C)product adaptation
D)one product, one message

Question

Quizplus · Accepted Answer

The strategy of using the same advertising campaign globally without changes is an example of "one product, one message," where the same product and marketing message are used across different markets.

Head and Shoulders Shampoo Advertises Its Dandruff-Control Shampoo Worldwide Using