Culture jamming,the practice of using corporate advertising against the corporations by reworking the meaning of the advertisement,is understood best from which of the following schools of critical theory?

Question

Quizplus · Accepted Answer

Culture jamming is a form of cultural resistance and critique, which aligns with the overarching goals of cultural studies to explore power dynamics, social norms, and cultural production. Cultural studies emphasize analysis of popular culture and its intersection with power structures, making it the best fit for understanding the tactics of culture jamming. The Frankfurt School and Karl Marx also provide critical frameworks for understanding culture and power, but they do not specifically focus on the practice of using advertising against corporations.

Culture Jamming,the Practice of Using Corporate Advertising Against the Corporations