Advertisers and brand managers target children because children can be influential in household buying decisions through the:

Question

Quizplus · Accepted Answer

The "Nag factor" refers to children's tendency to pester and repeatedly ask their parents for products they see in advertisements or want to try. Advertisers and brand managers target children with the hope that they will influence their parents' purchasing decisions through this behavior.

Advertisers and Brand Managers Target Children Because Children Can Be