An organic farmer has identified three distinct groups that might be interested in his products: vegetarians, health-conscious individuals, and people identified as trendsetters who try out new products in the market before others. These three groups are examples of ________.
A) marketing mixes
B) market segments
C) value propositions
D) market offerings
E) marketing intermediaries

Question

Quizplus · Accepted Answer

These groups are examples of market segments, which are distinct subsets of the overall market that share common characteristics and can be targeted with specific marketing strategies.

An Organic Farmer Has Identified Three Distinct Groups That Might