Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?
A) production concept
B) product concept
C) selling concept
D) marketing concept
E) societal marketing concept

Question

Quizplus · Accepted Answer

The production concept is a marketing management orientation that focuses primarily on improving efficiencies along the supply chain. It emphasizes producing high-quality products at low prices and achieving maximum production efficiency. The production concept assumes that customers are primarily concerned with product availability and low prices, and thus, the company should focus on improving production efficiency to reduce costs and make the product more affordable. The production concept is most suitable for markets where demand exceeds supply, and competition is low.

Which of the Following Marketing Management Orientations Focuses Primarily on Improving