Which of the following is the aim of the product concept?
A) improve the marketing of a firm's best products
B) market only those products with high customer appeal
C) focus on the target market and make products that meet those customers' demands
D) focus on making continuous product improvements
E) ensure that product promotion has the highest priority

Question

Quizplus · Accepted Answer

The product concept focuses on making continuous improvements to products, assuming that customers will favor products that offer the most quality, performance, and innovative features.

Which of the Following Is the Aim of the Product