________ marketing is practiced by an organization that understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future needs.
A) Customer-driven
B) Customer-driving
C) Affinity
D) Societal
E) Ambush

Question

Quizplus · Accepted Answer

Customer-driving marketing is a type of marketing where an organization anticipates customer needs even before customers realize their needs and creates products and services to fulfill those needs. This approach involves in-depth market research, analyzing customer behavior, and leveraging data to develop products and services that meet current and future needs. In contrast, customer-driven marketing is focused on understanding and responding to customer needs and wants that are already identified. Therefore, customer-driving marketing goes beyond customer-driven marketing by creating products and services that customers may not have considered yet. The other options, affinity, societal, and ambush marketing, do not relate to the definition given in the question.

________ Marketing Is Practiced by an Organization That Understands and Anticipates