Hank is an assistant marketing director for a firm in a market with many low-margin customers. What type of relationship with these customers would be the most profitable for him?
A) full partnerships
B) basic relationships
C) causal relationships
D) club marketing programs
E) inverse relationships

Question

Quizplus · Accepted Answer

Basic relationships are most profitable in markets with many low-margin customers because they require less investment and resources compared to full partnerships, which are more suitable for high-margin customers.

Hank Is an Assistant Marketing Director for a Firm in a Market