Which of the following marketing strategies should marketing managers focus on to manage detailed information about individual customers and carefully manage customer touchpoints to maximize customer loyalty?
A) customer divestment
B) customer-managed relationships
C) the societal marketing concept
D) partner relationship management
E) customer relationship management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) involves managing detailed information about individual customers and managing customer touchpoints to maximize customer loyalty.

Which of the Following Marketing Strategies Should Marketing Managers Focus