The marketing world is most likely embracing ________ because consumers wield greater power now with many platforms for airing and sharing their brand views with other consumers.
A) partner relationship management
B) supply chain management
C) customer-managed relationships
D) market segmentation
E) consumer ethnocentrism

Question

Quizplus · Accepted Answer

Customer-managed relationships refer to the shift from companies controlling the communication and interactions with customers to customers taking an active role in managing their relationships with companies. With the rise of social media and other platforms, consumers now have greater power to share their opinions about brands with other consumers, and this has led to a greater emphasis on customer-managed relationships in the marketing world. Companies are now focused on building relationships with customers based on trust, transparency, and responsiveness to customer feedback in order to meet their needs and exceed their expectations. This approach recognizes that customers are not passive recipients of marketing messages but are active participants in the marketing process, and it is essential for companies to engage with customers in a meaningful way to build loyalty and drive growth.

The Marketing World Is Most Likely Embracing ________ Because Consumers