A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of ________.
A) a frequency marketing program
B) a basic relationship
C) a club marketing program
D) partner relationship management
E) sustainable marketing

Question

Quizplus · Accepted Answer

A frequency marketing program is designed to reward and retain customers who make repeated purchases or frequent visits to a business. Offering a room upgrade to a guest who often stays in the hotel is an example of a frequency marketing program. By providing a better experience to the guest, the hotel can increase the likelihood that the guest will continue to choose their hotel for future stays, leading to increased revenue and customer loyalty.

A Room Upgrade Offered by a Hotel to a Guest