Marketing ________ addresses the what and why of marketing activities, while marketing ________ addresses the who, where, when, and how.
A) analysis; planning
B) planning; implementation
C) implementation; planning
D) organization; implementation
E) control; planning

Question

Quizplus · Accepted Answer

Marketing planning involves determining the objectives and strategies (the what and why), while marketing implementation focuses on executing the plan (the who, where, when, and how).

Marketing ________ Addresses the What and Why of Marketing Activities