One valid criticism of the four Ps concept of the marketing mix is that services are not considered.

Name: One valid criticism of the four Ps concept of the marketing mix is that services are not considered.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

The four Ps (Product, Price, Place, Promotion) can be applied to services, but the model has been expanded to include three additional Ps (People, Process, Physical evidence) to better address the unique characteristics of services.

One Valid Criticism of the Four Ps Concept of the Marketing