Omega Inc. makes lightweight sunglasses with 100-percent UV protection for people who love to hunt, hike, and ride bikes. The company's long-term plans include the development of lenses that, in addition to protecting users from UV rays, would help reduce lens spotting through effective water-sheeting methods. This new feature would be valuable to people who fish. Given the rising popularity of recreational fishing in the United States, Omega products clearly have a huge market potential. In terms of a SWOT analysis, Omega has recognized a market ________.
A) weakness
B) strength
C) threat
D) opportunity
E) challenge

Question

Quizplus · Accepted Answer

The statement suggests that Omega Inc. has recognized the potential for developing sunglasses with lenses that have a water-sheeting feature, which would be valuable to people who fish. Given the rising popularity of recreational fishing in the United States, this represents an opportunity for Omega Inc. Therefore, the best choice for the market analysis in the SWOT framework is "opportunity."

Omega Inc Makes Lightweight Sunglasses with 100-Percent UV Protection for People