Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.
A) licensor
B) supplier
C) marketing intermediary
D) local public
E) general public

Question

Quizplus · Accepted Answer

A marketing intermediary is a third-party organization or individual that helps companies to distribute and promote their products to end consumers. This is exactly what Jonathan's firm does - it provides services to assist companies in promoting, distributing, and selling their products.
A licensor is a company that grants a license to another company to use its intellectual property (such as trademarks or patents) in exchange for payment. This does not describe Jonathan's firm's activities.
A supplier is a company that provides goods or services to another company. While Jonathan's firm may provide services to other companies, it is not primarily focused on providing goods or services.
A local public refers to the residents of a particular area. This is not applicable to Jonathan's firm's activities.
The general public refers to the population at large, rather than a specific group or market. This is not applicable to Jonathan's firm's activities, which focus on assisting companies in promoting and selling their products to specific markets or demographics.

Jonathan Works for a Firm That Assists Companies in Promoting