A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a(n) ________ public.
A) internal
B) general
C) government
D) citizen-action
E) media

Question

Quizplus · Accepted Answer

In this instance, the consumer organization challenging the marketing decision of the local firm is acting as a citizen-action public. A citizen-action public is a group of individuals or organizations that join together to try to influence companies to change their behavior or policies to align with the larger social interest. They often use advocacy, protests, or other forms of collective action to bring attention to their cause and pressure companies to make changes. In this case, the consumer organization in Ohio is challenging the marketing decision of the local firm, which implies that they are trying to influence the company's behavior to align with the larger social interest, making them a citizen-action public.

A Consumer Organization in Ohio Has Challenged the Marketing Decision