Sparks Inc. has a growing ________ market in the United States consisting of individuals and households that buy Sparks' products for personal use.

Question

Quizplus · Accepted Answer

The term "consumer market" refers to the market segment consisting of individuals and households who purchase goods and services for their personal use. Since the sentence describes individuals and households purchasing Sparks' products for personal use, the best choice is A) consumer.
Option B) government refers to the market segment consisting of government agencies and institutions that purchase goods and services for public use. Option C) business refers to the market segment consisting of organizations that purchase goods and services for commercial purposes. Option D) international refers to the market segment consisting of customers located outside of the company's home country. Option E) financial is not a relevant market segment in this context.