With an expected increase in ethnic diversity within the American population, marketers are most likely to place a greater emphasis on ________.
A) geographic segmentation
B) targeted advertising messages
C) mass marketing
D) "do well by doing good" missions
E) corporate giving

Question

Quizplus · Accepted Answer

With an expected increase in ethnic diversity within the American population, marketers are most likely to place a greater emphasis on targeted advertising messages. Marketers need to tailor their advertising messages to specific ethnic groups to effectively reach and connect with these audiences. They can no longer rely on mass marketing or generic messages that do not resonate with different cultural backgrounds. By focusing on targeted advertising messages, marketers can build stronger relationships with diverse audiences and increase the effectiveness of their marketing efforts. This approach is also more cost-effective as it allows marketers to target their advertising spend more efficiently. Therefore, it is most likely that marketers will place a greater emphasis on targeted advertising messages to reach the increasingly diverse American population.

With an Expected Increase in Ethnic Diversity Within the American