A value marketer is most likely to ________.
A) offer consumers superior quality of goods and services at a very high price
B) offer consumers only those products that are associated with status and prestige
C) offer consumers low quality goods and services at very low prices
D) offer consumers a balanced combination of product quality at a fair price
E) deny discounts to consumers to increase profits

Question

Quizplus · Accepted Answer

A value marketer focuses on offering consumers a balanced combination of product quality at a fair price. This means that the marketer understands the consumer's needs and desires, and seeks to provide products and services that meet those needs at a reasonable price. By providing value to the consumer, the marketer can build customer loyalty and establish a competitive advantage in the marketplace.
Option A is incorrect because offering superior quality goods and services at a very high price is not likely to appeal to consumers looking for value. Option B is incorrect because consumers seeking value are typically not focused on status and prestige. Option C is incorrect because offering low-quality goods and services is not likely to generate customer loyalty or repeat business. Finally, option E is incorrect because denying discounts to consumers would not be consistent with a value marketing strategy.

A Value Marketer Is Most Likely to ________