Katrina Mendoza is a senior manager in a manufacturing firm that hires lobbyists to influence legislation that affects the manufacturing industry. Katrina's firm takes a(n) ________ stance toward the marketing environment.

Question

Quizplus · Accepted Answer

A proactive stance towards the marketing environment involves actively anticipating and influencing changes in the external environment to benefit the organization. In this case, Katrina's firm hires lobbyists to influence legislation that affects the manufacturing industry, which is a proactive strategy to shape the external environment to their advantage. This approach allows the firm to stay ahead of changes in the market and to take advantage of opportunities as they arise. Therefore, option B) proactive is the best choice in this scenario.

Katrina Mendoza Is a Senior Manager in a Manufacturing Firm