Kei, a senior marketing manager of a pizzeria in North Florida, is currently researching electronic collections of consumer information within the company network to arrive at crucial marketing decisions. In this instance, Kei is using ________.
A) ethnographic research
B) internal databases
C) descriptive research
D) data warehouses
E) causal research
Correct Answer:
Verified
Q2: The real value of marketing research lies
Q3: An MIS is used to _.
A) generate
Q4: The real value of marketing information lies
Q5: The term big data refers to the
Q6: A(n) _ consists of people and procedures
Q7: With the recent explosion of information technologies,
Q8: What is the function of a marketing
Q9: Briefly explain the functions of a customer
Q10: A good marketing information system balances the
Q11: Information in a company's database can come
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