________ is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.
A) Data warehousing
B) Competitive marketing intelligence
C) SWOT analysis
D) Ethnographic research
E) Customer relationship management

Question

Quizplus · Accepted Answer

Competitive marketing intelligence refers to the process of systematically collecting and analyzing publicly available information about customers, competitors, and developments in the marketing environment. This information can be used to make informed decisions about marketing strategies, product development, and other business activities. Data warehousing, SWOT analysis, ethnographic research, and customer relationship management are all important tools and techniques in marketing, but they are not synonymous with competitive marketing intelligence. Data warehousing refers to the process of storing and managing large amounts of data, while SWOT analysis is a framework for analyzing a company's strengths, weaknesses, opportunities, and threats. Ethnographic research involves studying people in their natural settings to gain insights into their behavior, while customer relationship management focuses on building and maintaining relationships with customers.

________ Is the Systematic Collection and Analysis of Publicly Available