Which of the following refers to a marketing intelligence technique?
A) interviewing customers randomly
B) increasing the annual budget for R&D
C) investing heavily in primary research
D) implementing product diversification
E) benchmarking competitors' products
Correct Answer:
Verified
Q30: Internal databases usually can be accessed more
Q31: The goal of competitive marketing intelligence is
Q32: _ is the systematic collection and analysis
Q33: Which of the following is an advantage
Q34: Internal information is almost always sufficient for
Q36: The marketing department of a reputable firm
Q37: Data ages quickly.
Q38: _ is the systematic design, collection, analysis,
Q39: Marketers can obtain information from internal data
Q40: Firms use competitive marketing intelligence to _.
A)
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