Firms use competitive marketing intelligence to ________.
A) create and sustain market monopolies
B) counter the adverse effects of organizational anarchy
C) perpetuate organizational learning
D) gain early warnings of competitor moves and strategies
E) strengthen weak ties with industry competitors

Question

Quizplus · Accepted Answer

Firms use competitive marketing intelligence to gain early warnings of competitor moves and strategies. Competitive intelligence is the process of collecting and analyzing information about competitors and the marketplace to improve a company's strategic decision-making. By gathering information on their competitors, firms can better understand their strengths, weaknesses, and strategies, and use this information to make more informed decisions about product development, pricing, and marketing strategies. This allows firms to anticipate and respond to competitor moves, minimize risks, and take advantage of market opportunities, ultimately leading to a more competitive position in the marketplace.

Firms Use Competitive Marketing Intelligence to ________