________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
A) Product marketing
B) Strategic planning
C) Marketing research
D) Market segmentation
E) Causal research

Question

Quizplus · Accepted Answer

Marketing research is a systematic process of gathering, analyzing, and interpreting data related to a specific marketing situation facing an organization. The purpose of marketing research is to provide insights and information to help make informed decisions related to product development, pricing, promotion, and distribution. Marketing research can be used to understand customer needs and preferences, evaluate the effectiveness of marketing campaigns, and identify opportunities for growth and expansion. By conducting marketing research, organizations can make data-driven decisions that lead to more successful marketing strategies and ultimately, greater profitability. Therefore, option C) Marketing research is the correct answer.

________ Is the Systematic Design, Collection, Analysis, and Reporting of Data