Which of the following is the final step of the marketing research process?
A) developing the research plan
B) implementing the research plan
C) interpreting and reporting the findings
D) selecting a research agency
E) defining the research objectives

Question

Quizplus · Accepted Answer

The final step of the marketing research process is interpreting and reporting the findings. This step involves analyzing the data collected during the research and drawing conclusions based on the analysis. The results are then reported to the relevant stakeholders, including management, who can use the findings to make informed decisions about marketing strategies, product development, and other business activities. The other options listed are all important steps in the marketing research process, but none of them is the final step. Developing the research plan, defining the research objectives, and selecting a research agency all occur before the research is conducted, while implementing the research plan happens during the research process but before the data analysis stage.

Which of the Following Is the Final Step of the Marketing