Marketers can obtain information from internal data and from competitive marketing intelligence. Compare and contrast the two sources of information.
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Q34: Internal information is almost always sufficient for
Q35: Which of the following refers to a
Q36: The marketing department of a reputable firm
Q37: Data ages quickly.
Q38: _ is the systematic design, collection, analysis,
Q40: Firms use competitive marketing intelligence to _.
A)
Q41: The research plan _.
A) provides comprehensive marketing
Q42: Secondary data consist of _.
A) information collected
Q43: Which of the following is the final
Q44: Primary data consist of _.
A) data that
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