While looking for ideas on how to craft a user-friendly dishwasher, the designers of a dishwasher-manufacturing company spent 10 days observing people as they used their dishwashers in their homes. In this instance, the designers were conducting ________.
A) survey research
B) experimental research
C) quantitative marketing research
D) ethnographic research
E) causal research

Question

Quizplus · Accepted Answer

Ethnographic research involves observing people in their natural environment to gain insights into their behaviors, beliefs, and attitudes. In this instance, the dishwasher designers were observing people as they used their dishwashers in their homes to gain insights into how they interacted with the appliance and identify areas for improvement. This type of research is particularly useful for gaining in-depth understanding and context about user behavior and preferences.

While Looking for Ideas on How to Craft a User-Friendly