Which of the following is true about survey research?
A) It involves sending observers to watch and interact with consumers in their natural environments.
B) It is best suited for gathering causal information.
C) It involves selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses.
D) The level of flexibility in survey research is lower than most other research methodologies.
E) Survey research is the most widely used method for primary data collection.

Question

Quizplus · Accepted Answer

Survey research is a method of collecting data from a sample of individuals using standardized questionnaires or interviews. It is widely used in social science research, marketing research, and other fields to gather primary data. Compared to other research methods, survey research offers a high degree of flexibility in terms of sample size, geographic scope, and the types of questions asked. Therefore, option E is the correct answer as it accurately reflects the widespread use of survey research in various fields. Options A, B, and C describe other research methods such as observational research, experimental research, and quasi-experimental research, respectively. Option D is incorrect as survey research is highly flexible and can be adapted to suit the specific research objectives and constraints.

Which of the Following Is True About Survey Research