Which form of marketing research involves talking with people in their homes or offices, on the street, or in shopping malls?
A) individual interviewing
B) focus-group interviewing
C) telephone interviewing
D) mail questionnaires
E) observational research

Question

Quizplus · Accepted Answer

Individual interviewing involves talking with people in their homes or offices, and is a method commonly used for in-depth qualitative research.

Which Form of Marketing Research Involves Talking with People in Their