Jaime Gonzalez owns a small publishing company in Utah and has a very restrictive budget for the market research he currently needs to conduct. He requires a large sample size for his research in order to arrive at insightful conclusions. Additionally, he wants to have excellent control over his sample. Keeping in mind his restrictive budget and other specifications, which of the following methods of contact would you advise Jaime to use?
A) telephone interviews
B) individual interviews
C) online surveys
D) mail questionnaires
E) focus group interviews

Question

Quizplus · Accepted Answer

Online surveys are the best option for Jaime Gonzalez as they are cost-effective and allow for a large sample size. He will also have excellent control over his sample population as the respondents will be self-selected from those who respond to the survey, eliminating the risk of bias from selection. Individual interviews, telephone interviews, and focus group interviews require more resources (time, personnel, and money) than an online survey. Mail questionnaires could limit the sample size as not all recipients may choose to respond, and response rates can be difficult to control.

Jaime Gonzalez Owns a Small Publishing Company in Utah and Has