Customer relationship management (CRM) helps ________.
A) firms monitor and minimize employee turnover
B) customers manage information about different sellers in the market
C) firms manage customer touch points to maximize customer loyalty
D) customers locate the best deals in the market
E) firms create artificial demand in the market

Question

Quizplus · Accepted Answer

CRM helps firms manage customer touch points, which can include interactions through sales, marketing, customer service, and other channels. By effectively managing these touch points, firms can maximize customer loyalty and retention. CRM does not directly relate to minimizing employee turnover, helping customers manage information about different sellers, or creating artificial demand in the market. While CRM systems may provide information on deals, their primary focus is on managing customer relationships.

Customer Relationship Management (CRM) Helps ________