Customer relationship management integrates everything that a company's sales, service, and ________ teams know about individual customers.
A) management
B) marketing
C) manufacturing
D) engineering
E) accounting

Question

Quizplus · Accepted Answer

Customer relationship management is mainly concerned with managing the interactions and relationships with customers. Since marketing is responsible for understanding customer needs, wants, and preferences, it is closely related to customer relationship management. Therefore, integrating what the marketing team knows about individual customers is an important aspect of effective customer relationship management.

Customer Relationship Management Integrates Everything That a Company's Sales, Service