While collecting sensitive customer data, market researchers should adhere to all of the following guidelines EXCEPT ________.
A) asking only for the information needed
B) using information responsibly to provide value
C) providing respondents with the research firm's contact information
D) sharing information without the customer's authorization
E) explaining to respondents how the information will be used

Question

Quizplus · Accepted Answer

Sharing information without the customer's authorization is not a guideline that market researchers should adhere to. In fact, it goes against ethical principles of data privacy and can potentially harm the customer's trust in the research firm.

While Collecting Sensitive Customer Data, Market Researchers Should Adhere to All