Many marketers now use ________ research to dig deeply into consumer psyches and develop better marketing strategies.
A) analytical
B) interpretive
C) causal
D) descriptive
E) experiential

Question

Quizplus · Accepted Answer

Interpretive research focuses on understanding the meanings and interpretations that consumers give to their experiences and behaviors, allowing marketers to gain insight into how consumers think and make decisions. This insight can then inform better marketing strategies.

Many Marketers Now Use ________ Research to Dig Deeply into Consumer