Mark has long supported a particular brand of footwear and has always bought that brand. Recently, the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accurate to say that Mark displays ________.
A) selective distortion
B) cognitive dissonance
C) selective retention
D) selective attention
E) consumer ethnocentrism

Question

Quizplus · Accepted Answer

Mark is exhibiting selective distortion by ignoring or rejecting the information that is contradicting his beliefs and attitudes towards the brand of footwear he has been purchasing. He is not experiencing cognitive dissonance as he is not experiencing any mental discomfort due to the inconsistency between his beliefs and his actions. He is also not exhibiting selective retention as he is not purposely remembering only the positive information about the brand while forgetting the negative information. He is not displaying selective attention as he is not purposely choosing to pay attention to only positive information about the brand while ignoring the negative information. Finally, he is not displaying consumer ethnocentrism as this term refers to the belief that one's own country's products are superior to those of other countries, and Mark's behavior does not reflect this attitude.

Mark Has Long Supported a Particular Brand of Footwear and Has