The buying decision process starts with ________, in which the buyer spots a problem.
A) need recognition
B) information search
C) impulse purchases
D) buyer's remorse
E) alternative evaluation

Question

Quizplus · Accepted Answer

The buying decision process always starts with need recognition, which means the buyer identifies a problem or a need that is not currently being met. Without this, there is no reason for the buyer to move forward in the process.

The Buying Decision Process Starts with ________, in Which the Buyer