When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit ________.
A) consumer capitalism
B) complex buying behavior
C) consumer ethnocentrism
D) dissonance-reducing buying behavior
E) variety-seeking buying behavior

Question

Quizplus · Accepted Answer

Complex buying behavior refers to the situation where consumers are highly involved in the purchase of an expensive product and they perceive significant differences among brands. This behavior involves a high level of information gathering, evaluation of alternatives, and post-purchase evaluation.

When Consumers Are Highly Involved with the Purchase of an Expensive