When customers have low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.
A) complex buying behavior
B) dissonance-reducing buying behavior
C) habitual buying behavior
D) variety-seeking buying behavior
E) consumer ethnocentrism

Question

Quizplus · Accepted Answer

Variety-seeking buying behavior occurs when consumers have low involvement but perceive significant differences between brands, leading them to switch brands for the sake of variety.

When Customers Have Low Involvement in a Purchase but Perceive