When consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will exhibit ________.
A) habitual buying behavior
B) complex buying behavior
C) impulse buying behavior
D) dissonance-reducing buying behavior
E) consumer capitalism

Question

Quizplus · Accepted Answer

Dissonance-reducing buying behavior occurs when consumers are highly involved in a purchase decision due to its expense, infrequency, or risk, but perceive little difference among the available brands.

When Consumers Are Highly Involved with an Expensive, Infrequent, or Risky