Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?
A) awareness
B) interest
C) evaluation
D) adoption
E) trial

Question

Quizplus · Accepted Answer

The evaluation stage is when the consumer considers whether trying the new product makes sense, by weighing the pros and cons and comparing it to other options. The awareness and interest stages are earlier in the process, focusing on gaining knowledge and generating curiosity about the product. The adoption and trial stages come later, when the consumer decides to purchase and use the product.

Which of the Following Is the Adoption Process Stage at Which